The most popular third eye on commodity packaging

2022-07-30
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The third eye is on commodity packaging design. In addition to brand and advertising, the three elements of modern commodities are packaging. The direct contact between packaging and commodities plays a very important role in protecting and beautifying commodities. It can attract consumers and promote sales. Therefore, commodity packaging is not only a technical behavior, but also an artistic behavior

commodity packaging is a behavioral activity that uses certain containers, materials and auxiliary materials to package commodities in order to protect, store, transport, publicize and other factors to meet commodity sales. In addition to brand and advertisement, the three elements of modern commodities are packaging. The direct contact between packaging and commodities plays a very important role in protecting and beautifying commodities. It can attract consumers and promote sales. Therefore, commodity packaging is not only a technical behavior, but also an artistic behavior

in order to investigate the application of commodity packaging design in the current market and better carry out commodity packaging publicity for commodities and the market, we specially visited some large supermarkets in the urban area of Guangzhou, made a detailed investigation on the commodity packaging in supermarkets, and obtained several major trends of commodity packaging in the current market:

I. refinement of packaging design

during the investigation, We found that the packing of the goods was very exquisite. To this end, we started our investigation from the two aspects of packaging modeling design and packaging graphic design

packaging modeling design is also called packaging three-dimensional image design, which includes the selection of container shape, structure, material and color. The shape and style of the container shall be consistent with the commodity, and the scale shall be appropriate; The structure shall make the collocation and arrangement of each part reasonable and be able to bear the invasion of external forces; The texture and texture of materials should give people different visual enjoyment; And color must mobilize consumers' psychological emotions through visual effects

at present, many commodities in the market can consider these requirements. For example, the shape of the experimental machine and various experimental parameters can be known through the display screen. The toothpaste adopts tubular shape, which can not only ensure sealing and facilitate extrusion, but also make the paste give people a "plump" aesthetic feeling,. Most cosmetics are made of glass bottles, which are elegant, noble, well sealed and easy to take; Glassware can ensure that the chemical properties of the product are stable. It also has a sense of transparency and hazy beauty, giving people a clean, fresh and elegant feeling. For food, cans, barrels or bags are often used. She believes that President Xi's visit capacity is large and the contents are easy to take; The hardness of canned or plastic composite materials is large, so that the food is not easy to be invaded by external forces, and can keep warm and cold, which is convenient for storage and preservation

the graphic design of packaging refers to the graphic design on the container surface, which has the significance of plane decoration. For cosmetics, the "smart car standard system construction scheme" mainly uses beautiful portraits to highlight the delicate and shiny skin or the lightness and elegance of hair; In food category, exquisite color photos of food are often used to show the freshness and delicacy of food and trigger appetite. The labels, color paintings and carvings on many containers pay attention to bright and strong color matching and pattern decoration

II. Stylization of packaging design

due to the different customs and customs of different nationalities and regions, the commodity packaging in different regions also presents different styles and tastes. For example, Japan's commodity packaging pursues a symbolic form. It often deepens the structural reform on the supply side and uses rough raw materials such as grass, bamboo, paper and wood to show a sense of simplicity. The people of western countries are straightforward, enthusiastic and unrestrained, and their commodities are exquisite in form, decoration and appearance. Therefore, the packaging design of commodities should strictly distinguish between domestic traditional style and foreign style, and package commodities according to the customs and habits of various ethnic regions when introducing or introducing commodities

III. modernization of packaging design

design always follows the latest aesthetic taste. With the development of commodity economy and the rise of Arts and crafts movement and decorative art movement, the packaging design of commodities has also shown more and more changes

nowadays, miniaturized and commercialized packaging is a new starting point in the history of packaging design. With the arrival of the information age and the space age, new materials, new processes and new structures are widely used. Non decorative packaging and nostalgic packaging are popular in the market, and old brands and new images are perfectly combined

IV. packaging design has become an important means of marketing

with the rise of supermarkets, the sales mode is automated, and the packaging and display of goods has become an important means of marketing. The popularity of TV sets makes the commodity packaging more intuitive and visual

therefore, packaging design has become the most economical and effective means to attract target objects and create new demands, and people pay more and more attention to it

Author: xujiehuang

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